Agile Programme Director, Producer and AI Transformation Lead — working at the intersection of creativity and technology across global advertising.
I started in 2004 at the BBC, producing the Doctor Who interactive experience during a time when digital was still being figured out. That set the tone for everything since: creative problem, technical delivery, tight deadline, ship it.
From there I moved through the agency world at pace. At Hi-ReS! in London I co-produced The Economist "Thinking Spaces" with AMV BBDO, which won a Webby Award. At KBS Albion I built a Facebook app for BT that pulled in 70,000 users for what became the world's largest online Mexican wave. I spent years across New York, Dallas, and London working with some of the biggest names in advertising, managing multi-agency productions, offshore dev teams, and budgets that ran to $3.4M.
The work has never stayed in one lane. I've art directed green-screen shoots and written technical specifications for CMS migrations. I've managed GDPR compliance programmes for Mitsubishi and built AR metaverse experiences for Maybelline. I hold a CSPO certification and have run Agile programmes and Waterfall deliveries across three timezones, for clients including Apple, Coca-Cola, Burberry, BBC, Skype, Emirates, and L'Oréal.
Right now I'm working as a freelance Programme and Project Manager for international organisations including the Inter-American Development Bank, where I lead AI-driven outreach platforms and GDPR-compliant technology builds across the Caribbean. I also consult for AI startups on product strategy, delivery structure, and getting cross-functional teams to actually finish things.
Over 50 global brands. 19 years of shipping. Still going.
From BBC digital in 2004 to Maybelline's AR metaverse — the toolkit has grown with every brief.
Programme-level leadership delivering digital platform and marketing transformation using AI-enabled workflows, CRM integrations and scalable web platforms.
Led transformative projects across EMEA, enhancing digital innovation and operational efficiency:
Producing & project managing dynamic HTML5 rich media banners/email campaigns for agencies such as Bossa NYC, AMV BBDO, Hogarth WW, BBH, Digitas LBi, and more.
High profile client campaigns for Apple, Sainsbury's, Galaxy Chocolate, BT, Emirates, British Airways, L'Oreal, and Vauxhall among others.
Website redesign, CMS and build for gacaribbean.com, uk.mixa.com for L'Oreal & SUV car configurator visualiser for Vauxhall.
Led end-to-end project management for global campaigns across The Coca-Cola Company's diversified portfolio, including Sprite, Fanta, and emerging alcoholic RTDs such as Jack & Coke, Lemon Dou, and Topo Chico.
Coordinated seamless creative delivery by facilitating collaboration across multiple WPP-owned agencies—Ogilvy, AKQA, David, Grey, Wunderman Thomson, VML Y&R, Havas, and Mediacom—within the OpenX agency team framework.
Led project delivery for AAA game studios using Unreal, Unity, Maya and gaming engines:
Led digital delivery and internal operations for Allianz UX internal redesign project:
Gathered technical and business requirements from partners to build an Omnichannel tech stack — CDP, CRM and CM platforms — for a confidential enterprise client (NDA).
Implemented cookie management for GDPR compliance across Mitsubishi EU websites:
Product managed development and design of Lumi app by Roli for iOS and Android:
Managed multiple website redesigns across American Apparel and Gildan clothing brands; scoped, budgeted and integrated Oracle JD Edwards on eCommerce and Smarter Commerce CMS platforms.
Launched Diesel's D:CODE line and managed Dunhill luxury men's banner campaign — creative production, tech delivery and media partnership management.
Produced creative assets for BBC and UKTV homepage takeovers, including a playable Doctor Who leaderboard banner game — motion design, development, QA and creative pitches.
Directed digital projects for Patek Philippe, Feel Unique, Pictet and MSC Cruises; managed MediaMind ad platform and outsourcing relationships.
Global digital advertising solutions across web and mobile platforms — ideation, proposals and delivery with Microsoft clients and sales teams.
Led digital marketing strategy across digital, mobile and social; set KPIs and ran Agile/Scrum delivery with development teams.
Produced green-screen video shoot for Halifax Bank rich media page takeovers.
Build and design of the Jimmy Choo US website and eCommerce CMS — creative UX direction, vendor management and QA.
Redesign of the Burberry world site, Worldstore (responsive UI), mobile and iPhone Facebook app — coordinated with Capgemini and creative agencies.
Unilever Comfort Facebook game and global employee intranet — end-to-end digital production and stakeholder management.
Delivered digital campaigns for Virgin Media, Tropicana, Financial Times B2B, Johnson & Johnson and Star Alliance.
Dolce & Gabbana, Jägermeister, Anna Molinari. Co-produced The Economist "Thinking Spaces" (AMV BBDO) — Webby Award winner. Starbucks (BBDO NY).
Built the BT Facebook app that recruited 70,000 users for the world's biggest online Mexican wave. Also: Accurist speaking clock art installation, Blackberry, eBay, Skype, Remington, Air New Zealand, Capital One, Absolute Radio.
Digital production for Channel 4, Selftrade, Financial Times, Seiko and Microsoft.
Filmed and created interactive online video content for the urban market — Lincoln, Ford, Burger King. Produced fundraising and viral campaign content for US President Barack Obama's presidential campaign. Creative concepting and production for Nokia and Scion (Culture Lab, Dallas).
Digital production for the Doctor Who interactive microsite on BBC.co.uk — editorial workflows, QA testing, video encoding, Flash/Dreamweaver, Photoshop and Visio.
From Obama's 2007 campaign to Burberry's world site — Maybelline's AR metaverse to Coca-Cola's global network. I've been in the room when it counted.
Maximum project budget managed across complex multi-agency global programmes in EMEA and North America.
Spanning digital production, programme management, AI transformation, and creative technology.
Built the BT Facebook app at KBS Albion that recruited 70,000 users for the world's biggest online Mexican wave.
IDB Caribbean Skyviews AI platform targeting 10,000+ businesses across the Caribbean with GDPR-compliant AI survey funnels.
Co-produced The Economist "Thinking Spaces" at Hi-ReS! with AMV BBDO. Webby Award-winning interactive experience.
From Apple and Coca-Cola to Burberry, Maybelline, BBC, Skype, Emirates, L'Oréal and the Obama presidential campaign.
Interested in collaborating on your next project?