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About Me

Senior Project Manager / Producer in Advertising

Professional Overview

With 19 years of experience in the advertising industry, I've led transformative projects across EMEA that have enhanced digital innovation and operational efficiency. My expertise spans project management, digital production, and business analysis across luxury fashion, technology, media, and advertising sectors.

I specialize in championing cutting-edge technologies such as AI, AR, 3D, and VFX to drive digital transformation while delivering tangible results that exceed client expectations.

19Years of Experience
50+Major Brands
25+Agencies

Key Skills

Project Management

  • Digital Production
  • Agile Methodologies
  • Stakeholder Management
  • Budget Control
  • Risk Management

Digital Expertise

  • Artificial Intelligence (AI)
  • AR/VR/3D Technologies
  • Digital Media & Strategy
  • Social Media
  • Digital Marketing

Technical Skills

  • CRM & Email Campaigns
  • Rich Media Production
  • eCommerce Development
  • UX/UI Design Management
  • Video Production

Tools & Platforms

  • Jira/Confluence
  • Figma/Miro
  • Adobe Creative Suite
  • React Native/Unity
  • HTML5/CSS/JS

Professional Experience

Dec 2023 – Present

Freelance Programme / Project Manager / Director

Chromaverse LTD

Delivering freelance programme and project management across AI, digital, and experiential projects for international organisations.

  • Inter-American Development Bank (IDB): Designed and managed GDPR-compliant, AI-driven outreach across the Caribbean. Built strategy targeting 50,000+ businesses, created survey funnels with incentives, and produced two years of regional news analysis to inform reports and guide stakeholder engagement.
  • Skyviews: Directed app and website enhancements with AI + PostgreSQL integration. Delivered API documentation, testing and security recommendations, and a roadmap for scalability (microservices, GraphQL, CI/CD, 2FA).
May 2023 – Nov 2023

Senior Project Manager EMEA

Craft Worldwide

Spearheading high-impact initiatives across the global network to drive innovation, optimise operations, reduce costs, and boost efficiencies.

  • Providing oversight on diverse projects spanning AR, video production, AI automation, and more.
  • Managing client relationships and partnerships with leading global brands.
  • Pioneering integration of cutting-edge technologies like generative AI, AR, 3D, VFX, and Adobe workflows.
  • Leading offshore team setup and AI workflow automation for operational efficiency.
  • Onboarding of newly partnered agency Threedium on AR projects for L'Oreal/Maybelline.
  • Heading business transformation activities including virtual studio, prompt training and workflow automation.
Dec 2021 – Oct 2022

Senior Project Manager, Marketing & Growth

WPP | OpenX

Project managing end to end Global charters integrated & digital for The Coca-Cola Company (TCCC) various IPs on Sprite, Fanta & emerging alcoholic RTD's Jack & Coke, Lemon Dou, Topo Chico driving integrated creative delivery across WPP owned agencies (Ogilvy, AKQA, David, Grey, Wunderman Thomson, VML Y&R, Havas, Mediacom etc) working in the OpenX agency team format.

Oct 2021 – Jan 2022

Project Manager

Trailer Farm

Worked with 3D, Unreal, Unity, Maya, gaming engines, project planning using ClickUp budgets, briefs, 'A Quiet Place' video game trailer, Marvelous Games Rune Factory 5 for game publishers & AAA game studios managing teams consisting of creatives, developers, video editor and 3D artists. Producing Voiceovers with VO artists & client facing.

Jun 2021 – Oct 2021

Senior Project Manager

RG/A

Allianz project management - RACI, timing plans, UX/UI design, Confluence setup, Figma, Miro, daily stand-ups, budgets & SOWs.

Dec 2020 – Feb 2021

Business Analyst/Product Owner

Sullivan and Stanley

I gathered tech and business requirements from potential partners to build an Omnichannel tech stack, including CDP, CRM, CM, etc. The tech stack is for a confidential project at a dominant company, and it evaluates mission-critical information. Further details are unavailable due to an NDA.

Mar 2020 – Jun 2020

Business Analyst/PO

Critical Mass

For Mitsubishi, I implemented cookie management for GDPR compliance on their EU websites, wrote user stories for a custom Google Tag Manager, and collaborated with third-party solutions. I also worked closely with the Dev and PM teams on two-week sprints in an agile environment.

Jul 2019 – Nov 2019

Product Manager

Sennep

I developed a mobile cross-platform app with Roli that works with their LED electronic keyboard. The Agile Scrum framework was used for FullStack development with JS React Native, Unity, and C++. I worked closely with the API platform team, QA team, and UI/UX design teams. We delivered releases in two-week Agile sprints. https://playlumi.com

Jun 2018 – Sep 2018

Project Manager

Gildan

I worked on multiple website designs with IT and eCommerce teams, including American Apparel and other Gildan clothing brands. My responsibilities involved scoping, budgeting, and integrating Oracle JDEdwards on eCommerce platforms and Smarter Commerce CMS. I also managed daily project tasks with Smartsheet and liaised with digital development teams.

Oct 2014 – 2021

Independent Producer/Project Manager

Belgrave Digital

Integrated producing & project managing along with client facing Dynamic HTML5 rich media banners/eCRM email campaigns for agencies such as Bossa NYC, AMV BBDO, Hogarth WW, BBH, Digitas LBi WilliamsLeaTAG, The Corner London, Freedman International, MRM, Fundamental Media & Wunderman.

  • High profile and large budget client campaigns both print and Digital for Apple, Oracle, checkout.com, Sainsburys, Galaxy Chocolate, BT, Emirates, British Airways, Skip, Standard Life, Fitbit, H&M, iRobot, Lloyds Banking Group, BTMI, Flybe, L'Oréal, Autotrader & Vauxhall/Opal.
  • Website redesign and build for gacaribbean.com in collaboration with fitdigital.co.uk along with a Sitecore Build uk.mixa.com for L'Oreal.
Nov 2014 – Jan 2015

Senior Project Manager

Meri Media

Client facing and launch of a new clothing line from Diesel called D:CODE. Creating CRM and brand identity/Guidelines. Dunhill Luxury Men's clothing banner Campaign. Generated Scopes of work and timing plans for specific projects along with managing a creative team including art directors, designers/developers and video editors.

Feb 2014 – Oct 2014

Digital Producer

Red Bee Media

Responsive Footer and banner webpage creative for BBC and UKTV's home page website properties (Doctor Who) which included a playable leaderboard banner game & content. Pitch delivery team, creative concepting along with day-to-day project management duties and managed a small team of designers/developers.

Nov 2013 – Dec 2013

Digital Projects Director

Leagas Delaney

I have managed global campaigns like Patek Philippe and worked on rich media banners, iAd iOS mobile creative, and email marketing. I've organized creative and design teams, used MediaMind's ad platform for uploading creatives, and managed outsourcing to third-party vendors. Also handling accounts payable for clients. Feel Unique Facebook app build, Pictet and MSC.

Apr 2013 – Oct 2013

Advertising Product Manager

Skype / Microsoft Advertising

Global digital solutions provider working with Microsoft and 3rd party agencies across time zones. Offered technical and creative support for web/mobile platforms. Collaborated on ideation, ad proposals, user flows, and project delivery. Provided consulting to clients, sales, and external partners.

Nov 2012 – Mar 2013

Digital Product Marketing Manager

IPC Media - Time Inc

Led digital marketing campaigns and strategy across digital, mobile, and social platforms for trustedreviews.com. Set KPIs, metrics, identified innovations and partnerships. Supported marketing solutions through process improvements and content uploads. Worked with developers using Agile and Scrum, and utilized SEO, analytics, and social media tools.

Jun 2012 – Sep 2012

Technical Project Manager

Spring Creative

Working with luxury fashion brands along with four in-house developers with client facing consultation. The main software used was Magento, Enterprise resource planning (ERP), JavaScript, HTML 5/CSS on a large fashion eCommerce build. huntergather.com and dblspk.com.

Feb 2012 – Mar 2012

Digital Producer

adam&eveDDB London

Produced green screen video shoot for Halifax Bank's rich media banner page takeovers. Managed third party delivery and client/in-house creative liaising.

Jan 2012 – Feb 2012

Project Manager

Hearst Magazines Digital Media London

Cross-branded advertorials on Hearst's sites, interactive videos and photo shoots for Cosmopolitan and Dorothy Perkins.

Nov 2011

Digital Project Manager

Jimmy Choo

Build and design of Jimmy Choo US website and eCommerce content management.

Jun 2011 – Jul 2011

Digital Project Manager

Burberry

Implemented a redesign of the world site, Worldstore, (responsive UI) mobile site and iPhone Facebook app. Duties involved organising UX, design and build schedules with 3rd parties involving Creative agencies and IT partners (Capgemini) in an Agile and waterfall process.

Apr 2011 – May 2011

Digital Project Manager

Ogilvy One

Unilever products Comfort, Unilever corporate. Comfort Facebook game and Global intranet for Unilever employees. Budgeted for internal UX teams with third party developers.

Jun 2010 – Mar 2011

Digital Producer

DDB London

Clients: Virgin Media, Tropicana, Financial Times B2B, Remember a Charity, Johnson & Johnson, Star Alliance.

Sep 2009 – Apr 2010

Digital Producer

Hi-ReS!

Clients: Dolce & Gabbana multi languages (Procter & Gamble), Jägermeister, Anna Molinari fashion brands, Webby award winner The Economist "Thinking spaces" (AMVBBDO) Starbucks (BBDO NY).

Jul 2009 – Sep 2009

Digital Producer

Rehab Studio

Clients: Toilet Duck (DraftFCB), Faberge, and Toyota.

Apr 2008 – Sep 2008

Digital Producer

KBS Albion London

Managed the build of a Facebook app for BT that recruited 70,000 users for the world's biggest online Mexican wave. Also created a speaking clock art installation for Accurist. Worked with Blackberry, eBay, Skype, Remington, Air New Zealand, BT Fon, Capital One, BSkyB, Accurist, and Absolute Radio.

Nov 2007 – Jan 2008

Digital Producer

Tangozebra / DoubleClick / Google

Clients: Channel 4, Selftrade, Financial Times, Seiko and Microsoft.

Jun 2007 – Aug 2007

Senior Producer

Saint RKCR/Y&R

Clients: Visit London, Bacardi and the UK Home Office.

Mar 2007 – May 2007

Producer

DNA Avenue A | Razorfish

Clients: NSPCC, Oxfam, Standard Life Bank, Yorkshire Building Society and Weight Watchers.

Jan 2007 – Mar 2007

Creative/Producer

Culture Lab, Dallas Texas, USA

Creative team concepting, strategy, overseeing production and project management. Clients: Nokia and Scion.

Oct 2005 – Jan 2007

Interactive Creative Producer

Uniworld Group, New York City, NY, USA

Filmed and created online interactive video content for websites and banners, cross branding for the urban market. Clients: Lincoln, Ford, Burger King, fundraising and online viral events for US President Barack Obama.

Key Achievements

AR

AR Gaming Innovation

Led the development of Maybelline's ChromaVerse AR game, setting new standards for interactive brand experiences in the beauty industry.

AI

AI Implementation

Pioneered AI workflow automation strategies that reduced production time by 40% while maintaining creative quality standards.

Team

Team Leadership

Established and managed offshore production teams, creating efficient workflows that saved clients over £500K annually.

World

Global Campaign Management

Successfully delivered multi-market campaigns for Coca-Cola brands across 20+ countries, ensuring consistent brand messaging and local relevance.