Professional Overview
With 19 years of experience in the advertising industry, I've led transformative projects across EMEA that have enhanced digital innovation and operational efficiency. My expertise spans project management, digital production, and business analysis across luxury fashion, technology, media, and advertising sectors.
I specialize in championing cutting-edge technologies such as AI, AR, 3D, and VFX to drive digital transformation while delivering tangible results that exceed client expectations.
Key Skills
Project Management
- Digital Production
- Agile Methodologies
- Stakeholder Management
- Budget Control
- Risk Management
Digital Expertise
- Artificial Intelligence (AI)
- AR/VR/3D Technologies
- Digital Media & Strategy
- Social Media
- Digital Marketing
Technical Skills
- CRM & Email Campaigns
- Rich Media Production
- eCommerce Development
- UX/UI Design Management
- Video Production
Tools & Platforms
- Jira/Confluence
- Figma/Miro
- Adobe Creative Suite
- React Native/Unity
- HTML5/CSS/JS
Professional Experience
Freelance Programme / Project Manager / Director
Chromaverse LTD
Delivering freelance programme and project management across AI, digital, and experiential projects for international organisations.
- Inter-American Development Bank (IDB): Designed and managed GDPR-compliant, AI-driven outreach across the Caribbean. Built strategy targeting 50,000+ businesses, created survey funnels with incentives, and produced two years of regional news analysis to inform reports and guide stakeholder engagement.
- Skyviews: Directed app and website enhancements with AI + PostgreSQL integration. Delivered API documentation, testing and security recommendations, and a roadmap for scalability (microservices, GraphQL, CI/CD, 2FA).
Senior Project Manager EMEA
Craft Worldwide
Spearheading high-impact initiatives across the global network to drive innovation, optimise operations, reduce costs, and boost efficiencies.
- Providing oversight on diverse projects spanning AR, video production, AI automation, and more.
- Managing client relationships and partnerships with leading global brands.
- Pioneering integration of cutting-edge technologies like generative AI, AR, 3D, VFX, and Adobe workflows.
- Leading offshore team setup and AI workflow automation for operational efficiency.
- Onboarding of newly partnered agency Threedium on AR projects for L'Oreal/Maybelline.
- Heading business transformation activities including virtual studio, prompt training and workflow automation.
Senior Project Manager, Marketing & Growth
WPP | OpenX
Project managing end to end Global charters integrated & digital for The Coca-Cola Company (TCCC) various IPs on Sprite, Fanta & emerging alcoholic RTD's Jack & Coke, Lemon Dou, Topo Chico driving integrated creative delivery across WPP owned agencies (Ogilvy, AKQA, David, Grey, Wunderman Thomson, VML Y&R, Havas, Mediacom etc) working in the OpenX agency team format.
Project Manager
Trailer Farm
Worked with 3D, Unreal, Unity, Maya, gaming engines, project planning using ClickUp budgets, briefs, 'A Quiet Place' video game trailer, Marvelous Games Rune Factory 5 for game publishers & AAA game studios managing teams consisting of creatives, developers, video editor and 3D artists. Producing Voiceovers with VO artists & client facing.
Senior Project Manager
RG/A
Allianz project management - RACI, timing plans, UX/UI design, Confluence setup, Figma, Miro, daily stand-ups, budgets & SOWs.
Business Analyst/Product Owner
Sullivan and Stanley
I gathered tech and business requirements from potential partners to build an Omnichannel tech stack, including CDP, CRM, CM, etc. The tech stack is for a confidential project at a dominant company, and it evaluates mission-critical information. Further details are unavailable due to an NDA.
Business Analyst/PO
Critical Mass
For Mitsubishi, I implemented cookie management for GDPR compliance on their EU websites, wrote user stories for a custom Google Tag Manager, and collaborated with third-party solutions. I also worked closely with the Dev and PM teams on two-week sprints in an agile environment.
Product Manager
Sennep
I developed a mobile cross-platform app with Roli that works with their LED electronic keyboard. The Agile Scrum framework was used for FullStack development with JS React Native, Unity, and C++. I worked closely with the API platform team, QA team, and UI/UX design teams. We delivered releases in two-week Agile sprints. https://playlumi.com
Project Manager
Gildan
I worked on multiple website designs with IT and eCommerce teams, including American Apparel and other Gildan clothing brands. My responsibilities involved scoping, budgeting, and integrating Oracle JDEdwards on eCommerce platforms and Smarter Commerce CMS. I also managed daily project tasks with Smartsheet and liaised with digital development teams.
Independent Producer/Project Manager
Belgrave Digital
Integrated producing & project managing along with client facing Dynamic HTML5 rich media banners/eCRM email campaigns for agencies such as Bossa NYC, AMV BBDO, Hogarth WW, BBH, Digitas LBi WilliamsLeaTAG, The Corner London, Freedman International, MRM, Fundamental Media & Wunderman.
- High profile and large budget client campaigns both print and Digital for Apple, Oracle, checkout.com, Sainsburys, Galaxy Chocolate, BT, Emirates, British Airways, Skip, Standard Life, Fitbit, H&M, iRobot, Lloyds Banking Group, BTMI, Flybe, L'Oréal, Autotrader & Vauxhall/Opal.
- Website redesign and build for gacaribbean.com in collaboration with fitdigital.co.uk along with a Sitecore Build uk.mixa.com for L'Oreal.
Senior Project Manager
Meri Media
Client facing and launch of a new clothing line from Diesel called D:CODE. Creating CRM and brand identity/Guidelines. Dunhill Luxury Men's clothing banner Campaign. Generated Scopes of work and timing plans for specific projects along with managing a creative team including art directors, designers/developers and video editors.
Digital Producer
Red Bee Media
Responsive Footer and banner webpage creative for BBC and UKTV's home page website properties (Doctor Who) which included a playable leaderboard banner game & content. Pitch delivery team, creative concepting along with day-to-day project management duties and managed a small team of designers/developers.
Digital Projects Director
Leagas Delaney
I have managed global campaigns like Patek Philippe and worked on rich media banners, iAd iOS mobile creative, and email marketing. I've organized creative and design teams, used MediaMind's ad platform for uploading creatives, and managed outsourcing to third-party vendors. Also handling accounts payable for clients. Feel Unique Facebook app build, Pictet and MSC.
Advertising Product Manager
Skype / Microsoft Advertising
Global digital solutions provider working with Microsoft and 3rd party agencies across time zones. Offered technical and creative support for web/mobile platforms. Collaborated on ideation, ad proposals, user flows, and project delivery. Provided consulting to clients, sales, and external partners.
Digital Product Marketing Manager
IPC Media - Time Inc
Led digital marketing campaigns and strategy across digital, mobile, and social platforms for trustedreviews.com. Set KPIs, metrics, identified innovations and partnerships. Supported marketing solutions through process improvements and content uploads. Worked with developers using Agile and Scrum, and utilized SEO, analytics, and social media tools.
Technical Project Manager
Spring Creative
Working with luxury fashion brands along with four in-house developers with client facing consultation. The main software used was Magento, Enterprise resource planning (ERP), JavaScript, HTML 5/CSS on a large fashion eCommerce build. huntergather.com and dblspk.com.
Digital Producer
adam&eveDDB London
Produced green screen video shoot for Halifax Bank's rich media banner page takeovers. Managed third party delivery and client/in-house creative liaising.
Project Manager
Hearst Magazines Digital Media London
Cross-branded advertorials on Hearst's sites, interactive videos and photo shoots for Cosmopolitan and Dorothy Perkins.
Digital Project Manager
Jimmy Choo
Build and design of Jimmy Choo US website and eCommerce content management.
Digital Project Manager
Burberry
Implemented a redesign of the world site, Worldstore, (responsive UI) mobile site and iPhone Facebook app. Duties involved organising UX, design and build schedules with 3rd parties involving Creative agencies and IT partners (Capgemini) in an Agile and waterfall process.
Digital Project Manager
Ogilvy One
Unilever products Comfort, Unilever corporate. Comfort Facebook game and Global intranet for Unilever employees. Budgeted for internal UX teams with third party developers.
Digital Producer
DDB London
Clients: Virgin Media, Tropicana, Financial Times B2B, Remember a Charity, Johnson & Johnson, Star Alliance.
Digital Producer
Hi-ReS!
Clients: Dolce & Gabbana multi languages (Procter & Gamble), Jägermeister, Anna Molinari fashion brands, Webby award winner The Economist "Thinking spaces" (AMVBBDO) Starbucks (BBDO NY).
Digital Producer
Rehab Studio
Clients: Toilet Duck (DraftFCB), Faberge, and Toyota.
Digital Producer
KBS Albion London
Managed the build of a Facebook app for BT that recruited 70,000 users for the world's biggest online Mexican wave. Also created a speaking clock art installation for Accurist. Worked with Blackberry, eBay, Skype, Remington, Air New Zealand, BT Fon, Capital One, BSkyB, Accurist, and Absolute Radio.
Digital Producer
Tangozebra / DoubleClick / Google
Clients: Channel 4, Selftrade, Financial Times, Seiko and Microsoft.
Senior Producer
Saint RKCR/Y&R
Clients: Visit London, Bacardi and the UK Home Office.
Producer
DNA Avenue A | Razorfish
Clients: NSPCC, Oxfam, Standard Life Bank, Yorkshire Building Society and Weight Watchers.
Creative/Producer
Culture Lab, Dallas Texas, USA
Creative team concepting, strategy, overseeing production and project management. Clients: Nokia and Scion.
Interactive Creative Producer
Uniworld Group, New York City, NY, USA
Filmed and created online interactive video content for websites and banners, cross branding for the urban market. Clients: Lincoln, Ford, Burger King, fundraising and online viral events for US President Barack Obama.
Notable Clients
Key Achievements
AR Gaming Innovation
Led the development of Maybelline's ChromaVerse AR game, setting new standards for interactive brand experiences in the beauty industry.
AI Implementation
Pioneered AI workflow automation strategies that reduced production time by 40% while maintaining creative quality standards.
Team Leadership
Established and managed offshore production teams, creating efficient workflows that saved clients over £500K annually.
Global Campaign Management
Successfully delivered multi-market campaigns for Coca-Cola brands across 20+ countries, ensuring consistent brand messaging and local relevance.